Life and everything else around us is changing so fast that we have to constantly make decisions that initiate a chain of events. Each and every piece of data that we need to use will eventually be available on the internet, and accessible in real time.
Smart businesses have been using data for a very long time. More often, before the businesses open their doors for operation or launch new products, data analysts are put to task. The information that these analysts work around is important because it helps the businesses answer some of the most important business questions that might come up from time to time.
The sheer nature of the volume of data available can easily overwhelm an individual. However, businesses have mechanisms in place to get accurate information on consumer demographics, purchase patterns and so forth. These are some of the areas where data-driven decisions have to be taken into consideration.
Important steps to data-driven decisions
Digital web analytics is important to so many businesses and will continue to play an important role in the business sphere through this year and into the future. There are different terms that you might perhaps have come across used in referencing this procedure; analytics, business intelligence or even big data. A lot of decision-makers have come to appreciate the important role that web analytics plays, and this further strengthens the need to appreciate a data-driven approach in business operations.
Before you are able to make data-driven decisions through web analytics, there are three important steps that you have to take, as we will discuss herein:
- Keep track of everything
- Keep repetitive work automated
- Get answers to business questions
Keep track of everything
More than 97% of institutions these days keep track of web data. For you to actually be in a position to make decisions based on data, you must get a true picture of whatever is taking place on your website.
Google Analytics, for example, is the analytics tool that is commonly used by so many institutions, especially schools. Through this, the institution is able to keep track of any kind of data out of the box, and the only thing the analyst needs to do is to set it appropriately.
Just in case you are not sure of how to set up your analytics tools and accounts properly, get someone who is proficient in the task to help you out. This can help you avoid mistakes like setting up separate tracking accounts for all the websites that you are monitoring, while you should have simply set domain and subdomain tracking.
With the increasing use of media campaigns for one reason or the other, it is also important that you consider tagging the digital campaigns you are working on or with so that you are able to see a clear picture of the footprint of the visitors that yield from the campaigns. Remember that irrespective of the tools that you are using for communication or marketing campaigns, once you set up accordingly, it is easy to tag call-to-action links.
Keep repetitive work automated
Most of the analytics tools that you will come across could easily have you drowned in the vast sea of metrics. There have however been improvements in the user interface for a lot of the tools, but looking at the report could still get you lost, especially if you lack the technical skills.
Having already taken into consideration the details that are necessary for data tracking, you should then consider investing more time into the creation of goals. These would include things like the number of online forms that are completed, the amount of time that has been spent on page downloads and so forth.
These have to be aligned together with your priorities as a business or an institution. If you do not have these conversion goals set and determined up front, it will be close to impossible for you to see whether the visitors to your website actually do what you need them to do on the website.
Just in case you do not have the time luxury, some of these macro conversions will be worth spending more time on. From there you can break them down to micro-conversions, and use these to map out the bigger picture.
Get answers to business questions
The easiest way to look for answers is to analyze web traffic data. This is why account managers will often get questions from time to time about the number of page views and visitors. These are things that you should not be dealing with. In fact, you can simply use custom dashboards to handle them automatically, and instead, invest more of your time on other things that are more relevant, like getting solutions to questions like the following:
- Do we have to print out more catalogs like we have been last month?
- Should we have the redesigned website enhanced for mobile browsing?
- What content should we include in the navigation menu to further entice the needs of the visitors?
If you start your analysis with a business question like the ones we have shared above, you will easily figure out the kind of digital information that can help you get the answer you need, then go and find the appropriate data.
Haaahhha. I’m not too bright today. Great post!
Hi, this weekend is pleasant for me, since this time i
am reading this wonderful educational paragraph here at my residence.
Thanks for appreciating my articles, I’ll keep writing more.
Awesome site you have here but I was curious about if you knew of
any community forums that cover the same topics talked aabout iin this article?
I’d really like to be a part of community where I caan get advice from other
knowledgeable individuals that sare the same interest.
If you have any suggestions, please let me know. Thank you!
Hi,
Thanks for the question. Yes, there are sites with great resources on data as well as forums where you can participate as you learn about data. Here are a few you can check out.
big data resources – http://big-dataforum.com/
Forum: http://www.datasciencecentral.com/forum
Forum: https://www.kaggle.com/
Regards
It’s difficult to find well-informed people for this subject,
but you seem like you know what you’re talking about!
Thanks
Thanks, will be writing more on data.
This is my first time pay a quick visit at here and
i am truly happy to read all at single place.
Thanks,
I’ll keep writing some more great content so that you keep learning from them.
Thanks,
Regards
A few things i usually do not realize is in truth
how you will be not really far more smartly-favored than you can be at
the moment. You are very intelligent. You recognize therefore considerably pertaining
to this topic, made me i think consider it from countless numerous angles.
Its like women and men are not fascinated except it’s a
very important factor to do with Girl gaga! Your personal stuffs excellent.
All the time maintain it!
Thanks Michel,
I’ll keep writing more great articles on Data Analytics
Very rapidly this site will be famous amid all blogging users,
due to it’s pleasant articles or reviews
Thanks, I’ll keep writing more of these informative articles for great fans like you.
Regards
I am in fact glad to glance at this website posts which
consists of tons of useful facts, thanks for providing these statistics.
You are welcome, thanks for reading.
I like the helpful info you provide for your articles.
I’ll bookmark your weblog and take a look at again right here
frequently. I am quite certain I will learn lots of new stuff right
right here! Good luck for the following!
Thanks Minerva,
I’ll keep writing more articles.
Regards
Heya i’m for the primary time here. I came across this board and I find It really helpful & it helped me out much.
I’m hoping to provide something back and help others such as you aided me.
Sure, that’s a great idea. Happy to help
If you are going for finest contents like myself, only pay a visit this
website all the time for the reason that it presents feature contents, thanks
Hello there! I simply wish to give you a huge thumbs up for your excellent information you have got
right here on this post. I’ll be returning to your blog for more soon.
Thanks,
Will be writing some more soon.
Hi there, You have done a fantastic job. I’ll certainly ddigg it and pereonally recommend to my friends.
I amm sure they’ll bbe benefited from this web site.
Thanks Arnold
I think that is one of the most important info for me. And i am glad reading
your article. But want to remark on few common things, The web site
taste is great, the articles is in point of fact great :
D. Just right process, cheers
Admiring the commitment you put into your website and in depth information you present.
It’s nice to come across a blog every once in a while that isn’t the same outdated rehashed information. Fantastic read!
I’ve saved your site and I’m including your RSS feeds to my Google account.
Thanks!!
Spot on with this write-up, I seriously think
this site needs a great deal more attention. I’ll probably be returning to read more, thanks for the
advice!
Hello, this is a good website. I love it. Please notify me when you have more update.
Thanks Nancy,
I will
If you would like to get a good deal from this paragraph then you have to apply these strategies to your won website.
It’s very simple to find out any topic on web as compared to textbooks, as I
found this article at this web site.
Hello, I enjoy reading through your article post. I wanted to write a little comment to support you.
Thanks, I appreciate.
Hi there Dear, are you in fact visiting this web page regularly, if so after that you will absolutely take good know-how.
Excellent goods from you, man. I have understand your
stuff prior to and you’re simply extremely magnificent.
I really like what you’ve received right here, really like
what you are saying and the way in which wherein you say it.
You make it entertaining and you still take care
of to stay it sensible. I can not wait to learn far more from you.
This is really a wonderful web site.
Thanks, am glad you like my blog
This is my first time pay a quick visit at here and i am actually happy to read everthing at alone
place.
Hello mates, good article and good arguments commented at this place, I am truly enjoying by these.
bookmarked!!, I love your blog!
Thank you, Valentina
Quality articles is the important to be a focus for the viewers to go to see the web page, that’s
what this web page is providing.
Hello, I think your site might be having
browser compatibility issues. When I look at your website in Chrome, it looks fine
but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that,
terrific blog!
Thanks for the observation and advice, I’ll look into it.
Hey I know this is off topic but I was wondering if you
knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
Please let me know if you run into anything. I truly enjoy reading your blog and I look
forward to your new updates.
Do you use WordPress for your website CMS?
Why people still use to read news papers when in this technological world everything is available
on net?
I am regular visitor, how are you everybody? This post posted at this website is in fact
good.
Thanks Alexandria
Thanks for your marvelous posting! I quite enjoyed reading it, you
can be a great author. I will be sure to bookmark your blog and will eventually come back someday.
I want to encourage you to definitely continue your great writing, have a nice afternoon!
Thank you
Thanks a bunch for sharing this with all folks you really recognise what you are talking about!
Bookmarked. Kindly additionally discuss with my site =).
We can have a link trade arrangement among us
Hi to every single one, it’s in fact a good for me to visit this
web page, it contains valuable Information.
Hi there to every , since I am really keen of reading this blog’s post to be
updated daily. It carries nice data.
Thanks for finally writing about >Making Data Driven Decisions
Using Web Analytics – OB Analytics <Loved it!
I’m really enjoying the design and layout of your blog. It’s a very
easy on the eyes which makes it much more enjoyable for me to come
here and visit more often. Did you hire out a designer to create your theme?
Exceptional work!
Thank you
Awesome article.
Excellent post. I’m experiencing some of these issues as well..
These are in fact impressive ideas in about blogging.
You have touched some good things here. Any way keep
up wrinting.
I always spent my half an hour to read this blog’s content daily along with a mug
of coffee.
Hi, i think that i saw you visited my web site so i came to “return the favor”.I am trying to find things to improve my site!I suppose its ok to use some of your
ideas!!
I am really thankful to the holder of this web page who
has shared this wonderful article at at this time.
Hello, all the time i used to check web site posts here early in the daylight, since i enjoy
to learn more and more.
May I just say what a relief to uncover an individual who
really knows what they’re talking about on the internet.
You actually understand how to bring an issue to light and make it important.
More people ought to check this out and understand this side of your story.
It’s surprising you aren’t more popular
since you certainly possess the gift.
Thanks, someday I will be.
Hey there, You’ve done a fantastic job. I’ll definitely digg it and personally suggest to my friends.
I’m confident they will be benefited from this site.
Thanks
Keep on working, great job!
This info is worth everyone’s attention. How can I find out more?
You can reach out to me through this email address ann.njuguna@ob-analytics.com
This is the right blog for anyone who hopes to find out about this topic.
You understand a whole lot its almost tough to argue with you
(not that I personally would want to…HaHa). You definitely put a new
spin on a topic that has been written about for ages.
Great stuff, just wonderful!
Thanks
You really make it seem really easy along with your presentation but I in finding
this matter to be actually something which I think I might never understand.
It kind of feels too complicated and extremely large for me.
I am taking a look ahead on your next submit, I
will try to get the grasp of it!
Incredible story there. What occurred after? Thanks!
Excellent site you have here.. It’s difficult to find high-quality writing
like yours nowadays. I truly appreciate individuals like you!
Take care!!
It is not my first time to visit this web site,
i am visiting this web page dailly and take good facts from
here daily.
I would like to start making money blogging. Can someone lead me in the right direction? There are so many free sites, kits, etc? Don’t know where to start?.
I like the helpful information you provide in your articles.
I will bookmark your weblog and check again here regularly.
I am quite certain I’ll learn plenty of new stuff right here!
Good luck for the next!
I am curious to find out what blog system you’re working with?
I’m having some small security problems with my latest blog and I
would like to find something more safe. Do you have any recommendations?
What kind of security issues are you experiencing? Drop me an email on enquiries@ob-analytics.com and we can discuss this and see how I can help
Nice post. I learn something totally new and challenging on websites I stumbleupon everyday.
It’s always exciting to read through articles from other authors
and use something from their web sites.
Everything is very open with a precise explanation of the challenges.
It was definitely informative. Your website is very useful.
Thanks for sharing!
I am actually thankful to the owner of this web
page who has shared this impressive piece of writing at here.
Thanks for some other great post. The place else may anybody get that kind of information in such an ideal approach of writing?
I have a presentation next week, and I’m on the search for such info.
I simply couldn’t go away your website before suggesting that I really enjoyed the usual information a person provide on your guests?
Is going to be back continuously to inspect new posts
Its like you read my mind! You seem to know a lot about this, like you
wrote the guide in it or something. I think that you just can do with some percent
to drive the message house a bit, but other than that, that is wonderful blog.
A great read. I will certainly be back.
Just desire to say your article is as astonishing.
The clearness in your put up is just great and that i can assume you’re knowledgeable on this subject.
Well together with your permission let me to snatch your feed to
keep updated with imminent post. Thank you one million and please
continue the rewarding work.
This text is worth everyone’s attention. How can I find out more?
Your style is very unique in comparison to other folks I have read stuff from.
Many thanks for posting when you have the opportunity, Guess I will just bookmark this page.
Good info. Lucky me I ran across your site by accident
(stumbleupon). I’ve saved as a favorite
for later!
It’s just not my first-time to pay for a visit this website,
im searching this great site dailly and take pleasurable facts
from here everyday.
Exceptional products from you, man. I have read the information prior to and you are merely as well wonderful.
I truly like specifically you have gotten here, really like what you’re declaring plus the best way wherein you will be saying it.
This blog is… hoow perform we state it? Relevant!!
Lastly I have found something which helped me personally.
Have you ever considered about adding a little bit more than just your articles?
I mean, what you say is fundamental and everything.
But imagine if you added some great graphics or video clips to give your posts more, “pop”!
Your content is excellent but with pics and videos,
this website could certainly be one of the most beneficial in its field.
Terrific blog!
Hi Nate,
Noted, your advise is great. I’ll make this improvement.
Thanks
What’s up i am kavin, its my first occasion to commenting anywhere,
when i read this piece of writing i thought i could also
make comment due to this brilliant post.
We’re a group of volunteers and opening a new scheme in our community.
Your site offered us with valuable information to work on. You have done a formidable job and
our whole community will be thankful to you.
Hey there! This is kind of off topic but I need some
help from an established blog. Is it very hard to set up your own blog?
I’m not very techincal but I can figure things out
pretty quick. I’m thinking about creating my own but I’m not sure where
to begin. Do you have any tips or suggestions? Cheers
I quite like looking through an article that can make men and women think.
Also, many thanks for allowing me to comment!
Hello! I could have sworn I’ve visited this site before but after browsing
through a few of the articles I realized it’s new to me.
Nonetheless, I’m certainly delighted I found it and I’ll be book-marking it and checking back
frequently!
This site was… how do you say it? Relevant!! Finally I’ve
found something that helped me. Cheers!
Thanks
Hello would you mind stating which blog platform you’re using?
I’m going to start my own blog soon but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.
P.S Sorry for being off-topic but I had to ask!
Hello,
Am using wordpress, the other CMS you could try is SquareSpace
Informative write-up, what I had to develop.
This is exactly a topic that is near to my heart… Many thanks!
I know this web page gives quality depending posts and other stuff, is there any other website which
gives these kinds of stuff in quality?