Making Data Driven Decisions Using Web Analytics

data, knowledge and information

Life and everything else around us is changing so fast that we have to constantly make decisions that initiate a chain of events. Each and every piece of data that we need to use will eventually be available on the internet, and accessible in real time. Smart businesses have been using data for a very[…]

Why Web Analytics?

web analytics process

Imagine a situation where a doctor needs to provide services to a patient he hasn’t met, talked to and with no information about what the patient’s problem is. This is a situation that is impossible to deal with and even if attempted, it would most likely lead to a wrong diagnosis. Similarly, this is the same situation[…]

Top Web Analytics Tools

web analytics tools

In my previous post, I emphasized on the need for web analytics and how beneficial it would be for website or online business owners. In this article, we’ll focus on a few web analytics platforms that can help us collect data about visitors to our websites. There are quite a number of web analytics tools that[…]

Future of Web Analytics

future of web analytics

If you are a smart person, it is always wise to surround yourself with equally smart people. Smart people always plan for the future. In web analytics, the entire concept is about the future. You are using tools that help you understand the interaction that clients have with your website so that you can plan[…]