Grow your Business this Valentine’s Day with Data Analytics

grow your business this valentine's day with data analytics

It’s that time of the year again. Gifts, romance, trips, holidays, proposals, engagements, you don’t want to miss out on the love. Love is in the air. If you own an e-commerce store online, this is one of your favorite times of the year. People are buying gifts, and your business seems to be booming.[…]

12 Reasons You Should Invest in CRO

conversion rate optimization

What is Conversion Rate Optimization? One of the biggest challenges that webmasters have is getting visitors to their websites. However, that is not sufficient. Getting people to your website is one thing, getting them to do something on the site is another. As a webmaster, you must make good use of the traffic you get[…]

8 Things About Marketing You May Not Have Known


Digital marketing is an element that every brand needs to take seriously. Whether yours is an online business or not, digital marketing should feature heavily in your advertising campaigns. There are several tenets of digital marketing that will have an impact on your target audience, more importantly, predictive analytics. When it comes to digital marketing,[…]

Using data to drive customer ascension

Google Analytics

Customer ascension, for any business,  is one of the most important growth determinants. If you want to see your business thrive and succeed in the near future, you must find a way to make your marketing efforts effective. You cannot blindly market your business and hope that you are appealing to the right clientele. With[…]

How to use data to effectively market your business

Big Data for Marketing

In case you are still in the dark about big data or have not heard a thing about it, perhaps you need to consider stepping out from the rock you are living under. Big data is here and big data is the future. Without it, your business would need a serious reality check, because all[…]

Big Data’s Potential Impact on Industries in Africa

big data analytics

There is a lot of hype being generated by big data, and this is deservedly so. So many industries are experiencing change, diverse changes thanks to data. People, companies, markets, and industries need to know that there is no way we can do without big data. This is a concept whose time has come, and[…]

Making Data Driven Decisions Using Web Analytics

data, knowledge and information

Life and everything else around us is changing so fast that we have to constantly make decisions that initiate a chain of events. Each and every piece of data that we need to use will eventually be available on the internet, and accessible in real time. Smart businesses have been using data for a very[…]

Why Web Analytics?

web analytics process

Imagine a situation where a doctor needs to provide services to a patient he hasn’t met, talked to and with no information about what the patient’s problem is. This is a situation that is impossible to deal with and even if attempted, it would most likely lead to a wrong diagnosis. Similarly, this is the same situation[…]