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Little Changes That’ll Make a Big Difference With Your Data

How valuable is your data? A lot can be said about your business by analyzing your data. From this, you can understand your website better, and make simple changes that will eventually yield amazing results. The amount of data generated from your website each day can provide an insight into the way visitors interact not just with the website,[…]

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Business Analytics and Data: Quick Guide on Maximizing on the Easter traffic

Asthe Easter holiday draws closer, many travelers are looking forward to spendingsome quality time away from their normal schedules. Other than those who arerunning away from the hustle and bustle in the city, there are other travelers whoare looking for something new, an exquisite experience. Everyone has somethingto look forward to when Easter is around[…]

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I Like Local


Business Description:
I Like Local is a platform that connects impact conscious travelers with local providers of community based experiences. The platform enables travelers to discover and book experiences easily while local hosts benefit from support in curating experiences, sales & marketing infrastructure.
Our role was to help ILL optimize their checkout process to get more bookings so as to bring them even closer to their mission.

Health Plan Senior – Datawerx

DATA ANALYSIS; Off-line data + online data (FB) integration and analysis

Business Description: has been helping Medicare beneficiaries save money on healthcare related expenses since 2014. Senior Healthcare is not only expensive it’s also confusing and the goal of the business is to reduce healthcare costs.
Our role was to help Health Plan Senior optimize their lead generation funnel to connect their clients with quality and affordable health insurance providers.

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The Lexiun Group


Business Description:
The Lexiun Group is a data driven digital marketing agency founded in 2005. Headquartered in the Netherlands, they’re serving clients in 5 different continents, developing marketing strategies for each stage of their customer’s journey.
Our role in this project was advanced analytics setup to ensure that we support the data driven mission of the business and analyze the data collected and experiment data.

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12 Reasons You Should Invest in CRO

What is Conversion Rate Optimization? One of the biggest challenges that webmasters have is getting visitors to their websites. However, that is not sufficient. Getting people to your website is one thing, getting them to do something on the site is another. As a webmaster, you must make good use of the traffic you get[…]


8 Things About Marketing You May Not Have Known

Digital marketing is an element that every brand needs to take seriously. Whether yours is an online business or not, digital marketing should feature heavily in your advertising campaigns. There are several tenets of digital marketing that will have an impact on your target audience, more importantly, predictive analytics. When it comes to digital marketing,[…]