With data & web analytics, we help your business track and measure marketing campaigns, organize & analyze data, optimize your website & mobile app, increase your revenue, raise your conversions, provide predictions and business intelligence to scale up your business.
OB Analytics is a data analytics company with great experience in the data analytics field. We strive to ensure that your business stays ahead of competition, improve on your business as well as better your relationship with your clients.
Data analysis is key
Data is fundamental to every business’ success. Data helps identify new opportunities that in-turn lead to:
- Smarter business moves
- More efficient operations
- Higher Profits
- Happier Customers
We specialize in:
- Comprehensive data collection, basic & advanced data collection configurations.
- Data analytics for Business Intelligence (BI) and informed decision making
- Analytics Audit for Google Analytics Accounts
- e-Commerce, avatar identification, user behaviour tracking and analysis, measurement of return on investment (ROI)
- Conversion Rate Optimization
- Dashboards & Reports
Catch up on the latest articles from OB-Analytics blog section
Digital marketing is an element that every brand needs to take seriously. Whether yours is an online business or not, digital marketing should feature heavily in your advertising campaigns. There are several tenets of digital marketing that will have an impact on your target audience, more importantly, predictive analytics. When it comes to digital marketing,[…]
Customer ascension, for any business, is one of the most important growth determinants. If you want to see your business thrive and succeed in the near future, you must find a way to make your marketing efforts effective. You cannot blindly market your business and hope that you are appealing to the right clientele. With[…]
In case you are still in the dark about big data or have not heard a thing about it, perhaps you need to consider stepping out from the rock you are living under. Big data is here and big data is the future. Without it, your business would need a serious reality check, because all[…]
There is a lot of hype being generated by big data, and this is deservedly so. So many industries are experiencing change, diverse changes thanks to data. People, companies, markets, and industries need to know that there is no way we can do without big data. This is a concept whose time has come, and[…]
Life and everything else around us is changing so fast that we have to constantly make decisions that initiate a chain of events. Each and every piece of data that we need to use will eventually be available on the internet, and accessible in real time. Smart businesses have been using data for a very[…]
Imagine a situation where a doctor needs to provide services to a patient he hasn’t met, talked to and with no information about what the patient’s problem is. This is a situation that is impossible to deal with and even if attempted, it would most likely lead to a wrong diagnosis. Similarly, this is the same situation[…]
In my previous post, I emphasized on the need for web analytics and how beneficial it would be for website or online business owners. In this article, we’ll focus on a few web analytics platforms that can help us collect data about visitors to our websites. There are quite a number of web analytics tools that[…]
If you are a smart person, it is always wise to surround yourself with equally smart people. Smart people always plan for the future. In web analytics, the entire concept is about the future. You are using tools that help you understand the interaction that clients have with your website so that you can plan[…]