With data & web analytics, we help your business track and measure marketing campaigns, organize & analyze data, optimize your website & mobile app, increase your revenue, raise your conversions, provide predictions and business intelligence to scale up your business.
OB Analytics is a data analytics brand with great experience in the data analytics field. We strive to ensure that your business stays ahead of competition, improve on your business as well as better your relationship with your clients.
Data analysis is key
Data is fundamental to every business’ success. Data helps identify new opportunities that in-turn lead to:
- Smarter business moves
- More efficient operations
- Higher Profits
- Happier Customers
We specialize in:
- Comprehensive data collection, basic & advanced data collection configurations.
- Data analytics for Business Intelligence (BI) and informed decision making
- Analytics Audit for Google Analytics Accounts
- e-Commerce, avatar identification, user behaviour tracking and analysis, measurement of return on investment (ROI)
- Conversion Rate Optimization
- Dashboards & Reports
Weirdo is a research-driven design for product/market fit company that helps unique product companies find their market and their brand.
I Like Local is a platform that connects impact conscious travelers with local providers of community based experiences. The platform enables travelers to discover and book local experiences easily.
HealthPlan USA exists to simplify health care and make it affordable for the millions of people in the country who need something to complement their insurance.
The Lexiun Group is a data driven digital marketing agency founded in 2005. They’re serving clients in 5 different continents, developing marketing strategies for each stage of their customer’s journey.
Catch up on the latest articles from OB-Analytics blog section
How valuable is your data? A lot can be said about your business by analyzing your data. From this, you can understand your website better, and make simple changes that will eventually yield amazing results. The amount of data generated from your website each day can provide an insight into the way visitors interact not just with the website,[…]
Asthe Easter holiday draws closer, many travelers are looking forward to spendingsome quality time away from their normal schedules. Other than those who arerunning away from the hustle and bustle in the city, there are other travelers whoare looking for something new, an exquisite experience. Everyone has somethingto look forward to when Easter is around[…]
CONVERSION RATE OPTIMIZATION
I Like Local is a platform that connects impact conscious travelers with local providers of community based experiences. The platform enables travelers to discover and book experiences easily while local hosts benefit from support in curating experiences, sales & marketing infrastructure.
Our role was to help ILL optimize their checkout process to get more bookings so as to bring them even closer to their mission.
DATA ANALYSIS; Off-line data + online data (FB) integration and analysis
HealthPlanSenior.org has been helping Medicare beneficiaries save money on healthcare related expenses since 2014. Senior Healthcare is not only expensive it’s also confusing and the goal of the business is to reduce healthcare costs.
Our role was to help Health Plan Senior optimize their lead generation funnel to connect their clients with quality and affordable health insurance providers.
ADVANCED DATA COLLECTION SETUP & DATA ANALYSIS
The Lexiun Group is a data driven digital marketing agency founded in 2005. Headquartered in the Netherlands, they’re serving clients in 5 different continents, developing marketing strategies for each stage of their customer’s journey.
Our role in this project was advanced analytics setup to ensure that we support the data driven mission of the business and analyze the data collected and experiment data.
It’s that time of the year again. Gifts, romance, trips, holidays, proposals, engagements, you don’t want to miss out on the love. Love is in the air. If you own an e-commerce store online, this is one of your favorite times of the year. People are buying gifts, and your business seems to be booming.[…]
What is Conversion Rate Optimization? One of the biggest challenges that webmasters have is getting visitors to their websites. However, that is not sufficient. Getting people to your website is one thing, getting them to do something on the site is another. As a webmaster, you must make good use of the traffic you get[…]
Digital marketing is an element that every brand needs to take seriously. Whether yours is an online business or not, digital marketing should feature heavily in your advertising campaigns. There are several tenets of digital marketing that will have an impact on your target audience, more importantly, predictive analytics. When it comes to digital marketing,[…]
Customer ascension, for any business, is one of the most important growth determinants. If you want to see your business thrive and succeed in the near future, you must find a way to make your marketing efforts effective. You cannot blindly market your business and hope that you are appealing to the right clientele. With[…]
In case you are still in the dark about big data or have not heard a thing about it, perhaps you need to consider stepping out from the rock you are living under. Big data is here and big data is the future. Without it, your business would need a serious reality check, because all[…]