conversion rate optimization

12 Reasons You Should Invest in CRO

What is Conversion Rate Optimization? One of the biggest challenges that webmasters have is getting visitors to their websites. However, that is not sufficient. Getting people to your website is one thing, getting them to do something on the site is another. As a webmaster, you must make good use of the traffic you get[…]

analytics

8 Things About Marketing You May Not Have Known

Digital marketing is an element that every brand needs to take seriously. Whether yours is an online business or not, digital marketing should feature heavily in your advertising campaigns. There are several tenets of digital marketing that will have an impact on your target audience, more importantly, predictive analytics. When it comes to digital marketing,[…]

web analytics process

Why Web Analytics?

Imagine a situation where a doctor needs to provide services to a patient he hasn’t met, talked to and with no information about what the patient’s problem is. This is a situation that is impossible to deal with and even if attempted, it would most likely lead to a wrong diagnosis. Similarly, this is the same situation[…]

web analytics tools

Top Web Analytics Tools

In my previous post, I emphasized on the need for web analytics and how beneficial it would be for website or online business owners. In this article, we’ll focus on a few web analytics platforms that can help us collect data about visitors to our websites. There are quite a number of web analytics tools that[…]

future of web analytics

Future of Web Analytics

If you are a smart person, it is always wise to surround yourself with equally smart people. Smart people always plan for the future. In web analytics, the entire concept is about the future. You are using tools that help you understand the interaction that clients have with your website so that you can plan[…]